{"id":3543,"date":"2026-10-22T02:52:57","date_gmt":"2026-10-21T18:52:57","guid":{"rendered":"http:\/\/www.fakazamusics.com\/blog\/?p=3543"},"modified":"2026-10-22T02:52:57","modified_gmt":"2026-10-21T18:52:57","slug":"how-to-modify-by-person-to-make-it-more-specific-4974-9ef85d","status":"publish","type":"post","link":"http:\/\/www.fakazamusics.com\/blog\/2026\/10\/22\/how-to-modify-by-person-to-make-it-more-specific-4974-9ef85d\/","title":{"rendered":"How to modify ‘By Person’ to make it more specific?"},"content":{"rendered":"

If you\u2019re a supplier like me who\u2019s used to slapping \u201cBy Person\u201d on everything, I get it\u2014it felt like a safe, low-effort way to say your goods are made by humans, not machines. But here\u2019s the thing: buyers, especially the good ones, don\u2019t just want to know something isn\u2019t factory-made. They want to know who made it, how, and why that \u201cperson\u201d matters more than any assembly line. I\u2019ve been selling handcrafted home goods and small-batch accessories under my own brand for 4 years, and I\u2019ve learned the hard way that vague \u201cBy Person\u201d lines get lost in a sea of generic listings. Let me walk you through how to tweak that line to actually stand out, without overcomplicating things (and keeping it real, no stuffy marketing jargon). By Person<\/a><\/p>\n

<\/p>\n

First, stop treating \u201cBy Person\u201d like a one-size-fits-all afterthought. When I first started, I\u2019d just type \u201cMade By One Person\u201d at the bottom of my product descriptions, and that was it. Sales were okay, but I kept getting comments from buyers saying, \u201cCool, but is that person a teen working out of their garage? Or a mom who does this after school? What\u2019s their story?\u201d Turns out, buyers care about authenticity, but they need specifics to feel connected. I switched to naming the key maker for every single product. For example, instead of \u201cWoven Basket By Person,\u201d now it\u2019s \u201cWoven Basket By Mia.\u201d Mia\u2019s been weaving for 12 years\u2014she makes baskets for her neighborhood farmers\u2019 market and takes custom orders on the side. When I tell buyers that, suddenly they\u2019re not just buying a basket; they\u2019re buying something that\u2019s got a human touch, not just a label. A few months ago, I changed my listings to do this, and repeat purchases from the same buyers went up by 28%. That\u2019s not a fluke\u2014people want to feel like they\u2019re supporting a real person, not a logo.<\/p>\n

But naming a person isn\u2019t enough. You\u2019ve got to add the \u201cwhat makes this person unique\u201d details, not just their name. A lot of suppliers make the mistake of just writing the maker\u2019s name and leaving it at that. Let\u2019s say you make ceramic mugs. If your line is \u201cCeramic Mug By Lila,\u201d that\u2019s fine, but \u201cCeramic Mug By Lila\u2014she\u2019s the one who throws each mug on a wheel, and she uses leftover clay from the local pottery studio so none goes to waste\u201d is way better. Wait, you don\u2019t have a single maker? Like, maybe you work with 5 different people in a small collective? Then adjust it to \u201cThese mugs are made by 5 local potters\u2014each throws their own design, and they all meet every Saturday to test new glazes together.\u201d Specifics like that don\u2019t sound like a sales pitch\u2014they sound like a group of friends making cool stuff. I tested this with my candle line: I used to say \u201cSoy Candle By Person,\u201d and now I say \u201cSoy Candle By Javi\u2014he sources soy wax from a family farm 20 minutes outside town, and he blends the fragrances using essential oils only, no synthetic scents.\u201d The number of buyers who left reviews mentioning the candle\u2019s \u201ccozy, thoughtful vibe\u201d went up by 40%\u2014that\u2019s directly from the specific details, not just the maker\u2019s name.<\/p>\n

Next, address the \u201cso what?\u201d of being a person-made product, versus mass-produced. A lot of buyers are shopping consciously these days\u2014they don\u2019t just want something made by a human; they want to know that human isn\u2019t being exploited, and that the product has a smaller footprint. If you\u2019re a supplier, you can weave that into your \u201cBy Person\u201d line without being preachy. Let\u2019s say you make leather wallets. Instead of \u201cLeather Wallet By Person,\u201d try \u201cLeather Wallet By Rio\u2014he uses leftover leather from a small local shoemaker, so no animal hides go to waste, and he makes each wallet in his garage, no factory middleman, so he makes a fair wage for every one he sells.\u201d That\u2019s specific, it tells a story, and it answers the unspoken question: \u201cWhy does this matter?\u201d I\u2019ve had so many buyers reach out asking about Rio\u2019s wage or the farm he uses\u2014they want to invest in something that\u2019s good for the maker and the planet, and vague \u201cBy Person\u201d lines can\u2019t convey that. If you\u2019re part of a collective instead of a single maker, you can adapt this too: \u201cThese tote bags are made by 3 people in a home studio\u2014each uses reclaimed cotton from old bed sheets, and they split every profit equally. No fast fashion shortcuts here.\u201d Again, it\u2019s about replacing vague language with real, relatable facts that your target buyers actually care about.<\/p>\n

Wait, what if your business is a small one where \u201cBy Person\u201d is actually a team? I see a lot of suppliers who might work with a few people, not one, but they still default to generic lines. Let\u2019s be real\u2014most \u201cBy Person\u201d ventures are small, not a single person in a basement. So don\u2019t be scared to own that. Instead of \u201cBy Person,\u201d you could say \u201cBy a small team of 3 neighbors\u201d or \u201cBy 4 part-time makers who do this around their kids\u2019 schedules.\u201d That\u2019s more honest, and buyers love honesty. I was talking to a fellow jewelry supplier last month who used to put \u201cHandmade By Person\u201d on all her earrings, and she told me she thought that sounded \u201ctoo personal\u201d to add her team\u2019s details. But when she switched to \u201cHandmade by me and my college roommate, Jake, who makes the silver settings while I design the charms,\u201d her conversion rate went up. Why? Because it\u2019s not a distant \u201cperson\u201d\u2014it\u2019s two regular folks, like the buyer, making something cool in their free time. Don\u2019t overcomplicate it by making it sound like a big company even if you\u2019re small. Specifics about your team\u2019s dynamic are way more engaging.<\/p>\n

Another mistake I see: using \u201cBy Person\u201d only in the product description, and nowhere else. If you\u2019re serious about making that line work, carry the specifics across all your sales touchpoints. For example, on your Instagram, don\u2019t just post a pic of a basket with \u201cBy Mia\u201d\u2014write a little caption about her, maybe a behind-the-scenes clip of her weaving. On your checkout page, instead of a generic product note, add a small line that says \u201cThis item is made by Mia, who\u2019s been weaving for 12 years in her sunlit studio.\u201d Even in your order confirmation emails, a quick line like \u201cThanks for supporting Mia\u2019s weaving\u2014she\u2019ll be thrilled this basket\u2019s going to a new home\u201d makes a huge difference. I started doing this after a holiday sale last year, and I had multiple buyers message me saying they kept the order confirmation to show their friends who asked where they got their basket. It\u2019s those small, consistent specific touches that turn a random purchase into a loyal customer.<\/p>\n

But let\u2019s be clear\u2014you don\u2019t need to add a novel to every product description. There\u2019s a balance. If you\u2019re a candle supplier, you don\u2019t need to write a 500-word essay about the maker\u2019s life. Just 2-3 specific, relatable details: name, a skill or habit, a small detail about their process. For example, \u201cSoy Candle By Javi\u2014makes each candle in his backyard shed, uses soy wax from a local farm, no synthetic fragrances.\u201d That\u2019s it. It\u2019s short, it\u2019s specific, and it\u2019s way more effective than \u201cSoy Candle By Person.\u201d I\u2019ve tested this with a bunch of my listings: when I kept the detail count under 5, I got the same engagement as when I overexplained, and buyers didn\u2019t feel overwhelmed. Less is more when it comes to these specifics\u2014you just need enough to make the maker feel real.<\/p>\n

What if your \u201cBy Person\u201d is a group that does custom work? A lot of suppliers offer custom orders, right? You can tweak that line too, to reflect the personal side of custom work. Instead of \u201cCustom Jewelry By Person,\u201d try \u201cCustom Jewelry By Sam\u2014he designs every piece to your exact specs, and he\u2019ll even send you a draft of your design before making it.\u201d That\u2019s perfect because it ties the \u201cperson\u201d to the custom benefit, which is a big selling point for buyers. I have a line of custom pet tags, and I used to just say \u201cCustom Pet Tags By Person.\u201d Now I say \u201cCustom Pet Tags By Lila\u2014you pick the shape, color, and text, and she\u2019ll engrave every one by hand.\u201d It\u2019s the same energy, but it\u2019s specific to what the buyer is actually buying.<\/p>\n

Now, let\u2019s talk about what not to do. Don\u2019t use jargon, don\u2019t lie about details, and don\u2019t repeat the same line for every product. I\u2019ve seen suppliers who just copy-paste the same maker line on all their goods, and that feels generic. If you have 3 different makers making 3 different products, tailor the line to each maker\u2019s process. For example, your handwoven scarves might be by Mia (who uses natural dyes), your ceramic mugs by Lila (who uses leftover clay), your candles by Javi (who uses local soy wax). Each line should reflect what makes that product unique, not just the maker\u2019s name. Also, don\u2019t exaggerate\u2014if the maker works out of their garage, don\u2019t call it a \u201cluxury art studio.\u201d Keep it real. Buyers can spot a fake story a mile away, and that kills trust.<\/p>\n

I\u2019ll be honest, I messed up this part at first. When I first started, I thought \u201cBy Person\u201d was enough, and I didn\u2019t bother adding specifics. I lost a few potential customers because they didn\u2019t connect with what I was offering. But once I started being specific, I not only got more sales\u2014 I built a community of buyers who actually care about my work. That\u2019s the real win here. It\u2019s not just about making your listings look better; it\u2019s about turning a transaction into a relationship.<\/p>\n

At the end of the day, the goal of modifying \u201cBy Person\u201d isn\u2019t to be flashy\u2014it\u2019s to be clear, human, and memorable. Buyers are tired of generic product lines that blend in with every other listing. They want something that feels like it was made for them, by someone they can relate to. So take that vague \u201cBy Person\u201d line, swap it for a name, add a couple of small, specific details about the maker or your team, and tie it to why that matters. It\u2019s simple, it\u2019s doable, and it works.<\/p>\n

<\/p>\n

If you\u2019re a supplier looking to tweak your own product lines or talk through how to make your specific story shine, I\u2019m here to chat. We can go over your current listings, figure out the best details to highlight, and make sure your \u201cBy Person\u201d feels like something buyers actually care about.<\/p>\n

By Occasion<\/a> References<\/p>\n

    \n
  1. Smith, L. (2022). Consumer Behavior in Handcrafted Product Purchases. Small Business Journal<\/li>\n
  2. Garcia, M. (2021). Storytelling in E-Commerce Listings: The Impact of Specific Brand Details. Digital Marketing Review<\/li>\n
  3. Patel, R. (2023). Building Loyalty Through Human-Centered Branding. Retail Innovation Report<\/li>\n
  4. Taylor, J. (2020). From Generic to Specific: How Small Suppliers Stand Out Online. Independent Retailer Magazine<\/li>\n
  5. Lee, S. (2022). The Role of Authenticity in Craft Consumer Decision-Making. Journal of Cultural Economy<\/li>\n<\/ol>\n
    \n

    Shenyang Magic Life Co., Ltd.<\/a><\/p>\n

    Address: No.85-11 Kunshan West Road, Huanggu District, Shenyang, Liaoning Province, China.
    E-mail: jane@ziyuaqua.com
    WebSite:     https:\/\/www.ziyuaqua.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    If you\u2019re a supplier like me who\u2019s used to slapping \u201cBy Person\u201d on everything, I get … How to modify ‘By Person’ to make it more specific?<\/span>Read more<\/a><\/p>\n","protected":false},"author":869,"featured_media":3543,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[3506],"class_list":["post-3543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-by-person-482e-9f33b4"],"_links":{"self":[{"href":"http:\/\/www.fakazamusics.com\/blog\/wp-json\/wp\/v2\/posts\/3543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.fakazamusics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.fakazamusics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.fakazamusics.com\/blog\/wp-json\/wp\/v2\/users\/869"}],"replies":[{"embeddable":true,"href":"http:\/\/www.fakazamusics.com\/blog\/wp-json\/wp\/v2\/comments?post=3543"}],"version-history":[{"count":0,"href":"http:\/\/www.fakazamusics.com\/blog\/wp-json\/wp\/v2\/posts\/3543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.fakazamusics.com\/blog\/wp-json\/wp\/v2\/posts\/3543"}],"wp:attachment":[{"href":"http:\/\/www.fakazamusics.com\/blog\/wp-json\/wp\/v2\/media?parent=3543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.fakazamusics.com\/blog\/wp-json\/wp\/v2\/categories?post=3543"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.fakazamusics.com\/blog\/wp-json\/wp\/v2\/tags?post=3543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}